It is something which we haven't talked about, but it would have been a great addition to the choice overload class.
Could it explain the decision of Mondavi (with opus One) or Duckhorn to add very expensive wines to their offering? Duckhorn even has a brand called Decoy...
Source:
https://image.slidesharecdn.com/psychologyinadvertisingfinal-160512194313/95/psychology-in-advertising-50-638.jpg?cb=1463082507
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ReplyDeleteInteresting! The concept can be extended at the store level as well when deciding where a wine should be carried. It's kind of like having a J.Crew on the same street as a Prada... suddenly the former looks like a great bargain.
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