Wednesday, February 8, 2017

Doing our mid-term project has helped me understand much more about Mexican wine and the Valle de Guadalupe, where over 80% of the country’s wine is produced by the 60 wineries there. And as I researched on how the Mexican wine industry had grown to where it is today, many articles I read referred to the tremendous contributions made by Hugo D’Acosta, who is widely considered the “No. 1 wine guru” of Mexico, over the last two decades.
Born in Mexico City, D’Acosta spent three years in the ‘80s to study viticulture and oenology at the School of Agronomy of Montpellier, France and the Agricultural University of Turin, Italy. Then he proceeded to the Napa Valley to work at the Chappellet Vineyards for a year before returning home to Mexico. There he joined Bodegas de Santo Tomas (established in 1888), the “grandfather” of Mexican wineries and worked for 12 years in the positions of winemaker and the director. His skills as a vintner have been lauded across both Baja California and the larger winemaking world.
In 1997, D’Acosta left Santo Tomas to start his own boutique winery, Casa de Piedra. He decided to focus on small scale production and low yields to enhance the concentration of fruit.  His wines were famed for their distinct clean style based on their terroir.  Nowadays, his red wine Casa de Piedra Vino de Piedra Tinto is considered by some as the best wine in the valley.  His vineyards are also seen to be operating and running in the way great wines are made.  Some of his best wines are sold in top Mexican restaurants for US$150 or more.
In addition to his own four highly successful wineries, D’Acosta acts as a consultant for a number of wineries in the Valle, helping others improve their wines too. He is genuinely concerned about the future of the wine industry in the Valle and the passing on of the good tradition of wine making. In 2003, he opened a non-profit winemaking school called Estacion de Oficios del Porvenir -or “La Escuelita” (the little school) as he would prefer to call it- with a view to inspiring a new generation of the residents of the Valle and educate them the art of “artisanal winemaking”, i.e. to make wine with the hands and a few tools.
D’Acosta’s courses are not just popular among ranch managers and assistants at local wineries, even doctors, lawyers, restaurant operators and landowners come to La Escuelita to learn the skills of making wine. D’Acosta also teaches high school students in the Valle what wine making is about and many of them have chosen to develop their career in the wine business upon graduation.
Given his accomplished wine making skills and his dedication to the promotion of the wine industry of the Valle, he is hailed by some as the Robert Mondavi of Mexico. He once said during an interview: “someone needs to be a leader and open the door. I'm very proud to have the key but it's a lot of responsibility and a big risk…my aim is to show the world that Mexico is a serious winemaking country. My intentions are simple; I'm passionate about getting more people into making wine”.

From what I have read, D’Acosta is a true hero who has carried the Mexican wine industry a long way to where it is today.  But for the industry to continue to scale in the face of strong competition from across the world, much more needs to be done by all the stakeholders including the winemakers themselves and the government. As D’Acosta nicely put it, he has “opened the door”, now it is time for other players to step up and join hands to put Mexican wine on the world stage.


Sources:
http://finewineandthecity.blogspot.com/2010/01/hugo-dacosta-mexican-mondavi.html
http://articles.latimes.com/2007/oct/14/magazine/tm-wineschool2

http://www.bajawinefoodfestival.com/team/hugo-dacosta/

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