This is a company built on top of Helix, which is similar to the DNA sequencing company 23 and Me, except styled like an app store. You give Helix your DNA and the company invites others to build applications on top, similar to the Apple App Store.
This seems to take choice overload out of wine shopping, while still providing the benefits of a large selection with a tailored selection that is specific to an individual's preferences, down to the DNA code. Pretty incredible!!
Lastly, as shown in the graphic below, this is available for the price of $50 per bottle, not bad given it includes the cost of the DNA test. Interestingly, Vinome also highlights that the price is the "winery direct price". Given what we have learned in class, this sounds like they're playing the role of the third party marketing provider in the value chain.
This is awesome! I also think people like getting personalized recommendations or "predictions" of what they will like...it makes us feel like special snowflakes. (Think Buzzfeed's "Tell us your favorite dessert and we'll tell you how old you are" type surveys.) Awesome find. Thanks for sharing!
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