So we talked a lot about Robert Parker and his hegemony on wine reviews, and we touched upon the question of what will happen in the post-Parker era. Well here are a few steps that Mr. Parker has already taken.
1. Selling Wine Advocate to Singapore investors
According to Decanter.com, Robert Parker has struck a deal with a group of Singapore businessmen to sell Wine Advocate for $15 million. The main shareholder, according to a source close to the deal, is Soo Hoo Khoon Peng, formerly of wine importers Hermitage. In an email seen by Decanter.com, the source says the two other shareholders in the deal are connected with Deutsche Bank and Goldman Sachs.
The source then says the primary interest of the group is to "Allow advertising, allow independent reviewers to conduct public speaking events, presentations and seminars all for a fee, [and] spin off a Chinese edition of TWA". The company’s headquarters will remain in Maryland, though a new office in Singapore is due to open soon where newly appointed editor-in-chief, Lisa Perrotti-Brown MW, will be based.
2. Delegating reponsibilities to others
Since 2013, the role of editor-in-chief went from Parker to Lisa Perotti-Brown, a Singapore-based correspondent for the publication. A second editorial office was opened in Singapore. Following lead critic Antonio Galloni's departure from The Wine Advocate, three new critics were recruited: Jeb Dunnuck, Monica Larner and Luis Gutiérrez. Today, a good portion of the wines are reviewed by these other members of the team rather than Parker himself.
3. Going from print to online
Wine Advocate has now gone completely from print to online, with a free membership that offers limited benefits and a paid membership for $99 a year.
My concern:
Steps 1 and 2 are making me increasingly concerned with the future of Robert Parker's legacy. If people followed him all these years because of their trust in him, what's going to happen when more people realize that Wine Advocate will soon become a newsletter for which Robert Parker neither manages most of the day-to-day, nor does he even write most of the reviews?
References:
http://www.decanter.com/wine-news/soo-hoon-khoon-peng-confirmed-as-wine-advocate-purchaser-23146/
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