Friday, February 10, 2017

Reign of Terroir

If there's one thing I've become accustomed to as a graduate business student, it is case studies. And if there's a second thing, it's probably wine. So imagine my intrigue while browsing the online New York Times several weeks ago and seeing the title, "Corsican Reds, A Case Study in Wine Terroir." Now, I don't always read the Food section of the NYT, but when I do, I prefer to read about wine tastings. 

On the heels of prior week's readings and speakers on biodynamic and organic enology and viticulture, I was already curious to look into this idea of terroir. But then the NYT Food Blog pulled me into a deep, dark spiral of web-surfing on the topic. It’s taken me a bit to get around to blogging about it, but here’s my quick dip into the vast pool of oenophile sophistication that is formally known by the French word stemming from the root terre, meaning “land.”

According to the fountain of knowledge that is the omniscient and ever-changing Wikipedia, terroir is "the set of enviromental factors that affect a crop’s phenotype [how genetic and environmental influences come together to create an organism’s physical appearance and behavior], unique environment contexts, and farming practices, when the crop is grown in a specific habitat." I found this pretty confusing as I am neither farmer nor biologist, but the part that made sense to me was that an organism’s contextual characteristics are said to have a character of sorts, and this certain something is also referred to, in the wine world in particular, as terroir. Now, having visited CA wine country several times and paid attention in class, I’ve heard the term thrown around and I have been curious to understand more of what terroir really means.

So I continued my search beyond the wealth of wisdom found on Wikipedia and turned to a other articles for some answers. I quickly discovered that the vast resources or opinions surrounding terroir far exceeded my ability to compose a succinct summary for this blog. However, I found one Earth Magazine article from Southern Oregon University professor and research climatologist, Greg Jones, to be particularly insightful about the study of terroir. Although the whole article is worth browsing, I thought that the following excerpts were worth highlighting:  
  
“The concepts embodied in terroir eventually led to the ‘appellation d’origine contrôlée’ (AOC) system in 1935 — a French certification system that legally delineates geographical regions and regulates agricultural products (“produits du terroir”). As applied to wine, this also led to the notion that a wine region is a collection of terroirs, some better than others. The concept has spread to other countries, including the U.S., where the regions are called American Viticultural Areas, or AVAs.
“The importance of regional ties to the climate, soil and grape varieties is at the core of terroir. However, terroir remains one of the most intriguing and perplexing challenges in the world of wine today, largely because what terroir encompasses is not universally understood or accepted…”
“From this call for a better scientific understanding of terroir, scientists have identified more than 400 aromatic compounds in wine, with most resulting from fermentation, yeasts, grape variety and the way wine matures. So far, research has shown very little evidence that these aromatic compounds come directly from the climate, soil or geology. But certainly the climate, soil and geology affect what’s grown where, so they do indirectly impact the wines in that way…”
“Climate provides the most identifiable differences in wine styles for nearly all wine drinkers. The general characteristics of wines from a cool climate vary distinctly from those from a hot climate. Grape varieties best suited to a cool climate tend to produce wines that are more subtle [sic] with lower alcohol, crisp acidity, a lighter body, and typically bright fruit flavors. Those from hot climates tend to produce bigger, bolder wines with higher alcohol, soft acidity, a fuller body, and more dark or lush fruit flavors. Geology and soil do not produce these broad differences, but they do produce the subtle expressions of these qualities within the same climate or region…”
And the article ends on an intriguing note:
Another interesting question is whether the best terroirs have been found. Are there more out there like Romanée-Conti, where a mere 1.8 hectares of land in Burgundy planted with pinot noir can command some of the highest wine prices in the world? And how might a changing climate affect such terroirs?”
I took away from this article (and others) that this “concept of place reflected in the glass” (as one Wine Spectator blog post referred to terroir) is real. Certain aspects can even be measured, while other facets of terroir are likely related to the sensory experience of a wine-lover and his or her glass of wine. Combined with my own firsthand experience with wines from Hill Country, Texas to Napa, California to Central Otago, New Zealand, I can not yet confirm that I appreciate terroir in its full context of both a science and a mysterious art form. However, I look forward to making this a lifetime pursuit J

Resources:
http://www.winespectator.com/blogs/show/id/49735

1 comment:

  1. On the contrary; I'd prefer to join you in a War on Terroirism. Let's team up with some materials scientists (I happen to know one), grow grapes with hydroponic technology, and simulate whatever nuances we damn well please.

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