Getting Old World people to drink New World wine
Peter Mondavi Jr. talked about the struggles of getting his wines into Europe. Besides the awkwardness with the similarly-named Krug Champagne brand, it's certainly the case that the threshold is higher for drinkers in the Old World to develop interests and confidence in New World wines. After all, it must be hard for these Californians to make wine as good as the French do (the judgement of Paris not withstanding), right?.
And eco-labeling might be a solution to this. Whereas New World wines can't be part of a French appellation, it is relatively more feasible to get into the eco-labelling club. Thanks the impact of category signalling, this might be the extra factor that it takes to convince Old World - and less sophisticated drinks in places like China - to pick up a bottle of New World wine, because they believe this wine is truly high quality.
Taking this one step further, eco-labelling might be a great way for Chinese way (yes it always comes back to Chinese wine :p) to get into overseas markets. For example, the only major internationally-recognized vineyard in China, Grace Vineyard, is less than an hour's drive from where my parents live and I think there's some real potential there for biodynamic/organice practices, which I believe will convince more non-Chinese buyers to overcome their skepticism about this wine and try their first glass.
Peter Mondavi Jr. talked about the struggles of getting his wines into Europe. Besides the awkwardness with the similarly-named Krug Champagne brand, it's certainly the case that the threshold is higher for drinkers in the Old World to develop interests and confidence in New World wines. After all, it must be hard for these Californians to make wine as good as the French do (the judgement of Paris not withstanding), right?.
And eco-labeling might be a solution to this. Whereas New World wines can't be part of a French appellation, it is relatively more feasible to get into the eco-labelling club. Thanks the impact of category signalling, this might be the extra factor that it takes to convince Old World - and less sophisticated drinks in places like China - to pick up a bottle of New World wine, because they believe this wine is truly high quality.
Taking this one step further, eco-labelling might be a great way for Chinese way (yes it always comes back to Chinese wine :p) to get into overseas markets. For example, the only major internationally-recognized vineyard in China, Grace Vineyard, is less than an hour's drive from where my parents live and I think there's some real potential there for biodynamic/organice practices, which I believe will convince more non-Chinese buyers to overcome their skepticism about this wine and try their first glass.
Hi Wen Han, have you or your parents visited Grace Vineyard? Would love to hear about firsthand experience as I have had their wines and think they are not too bad (though a tad expensive for its quality).
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