I took this class for two primary reasons. First, wine has always been at the center of my family's time together. In addition to a love of good food and wine, I have the added benefit of a French grandmother, who met my grandfather when he was studying for his Ph.D. in Paris in the early 1950s. The general Francophilia in my family most certainly extends to wine, and I feel like it's incumbent on me to carry on the family tradition of understanding and appreciating everything about wine.
Second, I've thought that many GSB classes are highly segmented into particular areas of business. Whether finance, accounting, or specific problems related to management, there is a tendency for classes to silo the questions and issues facing businesses and industries. An end-to-end view of a specific industry, incorporating all of the elements above (and more) seemed like a unique opportunity to integrate everything else I've learned at the GSB in a specific business context - in this case one that produces something that I love.
Jack-
ReplyDeleteWhat an insightful post about the segmentation of our GSB classes. I very much agree with you that this is a unique opportunity to deep-dive an enjoyable business segment. I find this particularly fascinating because we get to look at a real industry first, and secondly, through different business lens' (new markets, strategy, marketing, sales, etc). In other classes, we do the reverse: Start with a lens (marketing for example) and then apply that to a particular case or business.
Agreed again! I hadn't thought of our GSB education this way before and appreciate the insight. Thanks Jack.
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