Global Dynamics of the Wine Industry, Stanford Graduate School of Business, Winter Quarter 2017: GSBGEN 356: Category Signaling and Reputation

Global Dynamics of the Wine Industry, Stanford Graduate School of Business, Winter Quarter 2017

Thursday, January 19, 2017

GSBGEN 356: Category Signaling and Reputation

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Jeff

Posted by Jeff Lee at 1:28 PM

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Course Syllabus

Syllabus (as of 11.11)

Wine Regions Oveview (1.12)

PDF Link

Wine Tasting 101 Video

Video Link

Course Description

This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution dynamics that shape what consumers can buy and consume with a focus on the strategies of some of the world's leading wine brands. Attention will also be paid to the legal, regulatory, and market dynamics that define the U.S. wine industry as well as to issues of contested authenticity in the world of wine.

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