Sunday, January 29, 2017

Summary of Interview with Larry Cerf ('80), Restaurant and Wine Bar Operator

Today I regressed about 20 years and asked my dad for homework help.  I mentioned in my intro post that my dad operates a restaurant and wine bar in Chicago and I've been curious to ask him about his perspective on wholesalers after our cases on NVL and WineDirect.  Today he was kind enough to let me highjack our catchup call and answer my questions.  Below is a summary of what we discussed.



What liquor distributors do you use?

  • Rivers and Rittergut (wine bar) use 5-9 distributors: Southern-Glazers, Breakthrough Beverage, Tenzing, Wirtz, Heritage Wines, Maverick, Rootstock, Lakeshore Beverage, and Windy City.
  • Rivers uses only 1-2 wine distributors regularly but Rittergut (wine bar) uses 7 or so to get variety and also more access to craft beers.
Who chooses your wines?
  • Wines used to be chosen in blind tastings but now manager or bar manager select. Blind tasting became too time intensive.
Do wholesalers add value to your business?
  • Wholesalers save time but my dad is skeptical of the motives behind their recommendations at times, particularly with South American and European wines.  I pressed him on why those regions in particular and he says he's more confident of his knowledge of the quality of American wine regions.
Other fun info:
  • Rivers and Rittergut (wine bar) just started working with Bevinco, a wine and liquor inventory service provider.  Reps from the company come either daily or once a week to weigh wine/liquor bottles and check inventory.  This has helped reduce and prevent theft in their business.

4 comments:

  1. Amazing that your dad is in the business! Working in bars his summer, I saw a definite trend towards and simultaneous skepticism of analytics companies like Bevinco. Do you know what made your father decide to go with a third party inventory system?

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    1. I'm not sure how robust their selection process was but I think the decision to bring in an inventory service provider had to do with continued theft.

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  2. Please thank Papa Cerf for his time! I find it interesting the trade-off he's bringing up of time vs quality/trust: blind tastes seem fair but are too time-consuming, and wholesalers might save time but may not provide trusted recommendations.

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